What do people look for in a lawn mowing company before hiring them?
Some lawn mowing companies and businesses in NZ stand out more than others. They are more frequently recommended, more often seen out and about, and have dozens of glowing reviews all over the internet.
If you have been thinking about starting your own lawn mowing business, you may be wondering what you need to do to ensure your business will become like those you envy. Sometimes, it involves looking at what people consider before hiring a lawn mowing company, such as these factors below.
Promptness and Reliability
When a lawn mowing company worker says they will turn up on a particular day and within a specific timeframe, you expect just that. You may arrange your day around their visit, making sure you’ve secured your pets and have removed the kids’ toys off the lawn.
If the lawn care team is hours late or doesn’t show up at all without any communication, that can have a significant impact on their reputation. If you’re looking at entering the lawn mowing industry, organising your time and prioritising communication can be crucial.
Quality Workmanship
Taking pride in your craft is one way to help you stand out from the crowd in the competitive lawnmowing industry. However, even if you’re the master of lawn mowing, that may not set you apart as much as you may hope it does.
Sometimes, you have to go the extra mile with your quality workmanship. This can involve taking care of lawn edges, managing weeds, and even alerting owners to potential problems, such as broken fencing or dying grass in some areas for an unknown reason. Your care and expertise can be what makes customers request your services time and time again.
Pricing
Setting your lawn care services costs in New Zealand can be one of the most challenging parts of your business when you’re getting it off the ground. You want to be a desirable option for Kiwis, but you also don’t want to undercut yourself and risk not making any money.
It’s crucial to strike a balance between making sure your customers feel like they’re getting their money’s worth and making sure you’re able to make a profit. When you join a franchise, you may be able to benefit from set pricing structures that take your costs into account and allow you to set sensible customer prices.
Customer Care
Some property owners want a quick mow during the summer months so they can spend more time enjoying their yard rather than maintaining it. Others like the complete service, from striped lawns and manicured grounds to neatly weeded gardens and picture-perfect edges.
Given that every customer is different, your level of customer care should also be different. Essentially, you can’t apply a ‘one size fits all’ approach to your lawn care services. When you first talk with a prospective customer, listen to their needs. Find out what they want, what they don’t want, and their reasons for hiring you in the first place. Knowing this information can help you provide a level of service they’re happy with.
Health and Safety
You may not think that most homeowners care about your health and safety measures as long as their lawn gets mowed, but that can be far from the truth.
More and more people are starting to take workplace health and safety seriously, and lawn care is no different. If you want to stand out for the right reasons, conduct yourself in a professional manner.
Wear ear and eye protection, drive safely on your mower and in your vehicle, and maintain social distancing during various COVID-19 alert levels. These are all small things that may make a world of difference.
Minimal Interruptions
One of the most common reasons why people hire lawn care companies is to avoid interruptions in their busy day. They don’t want to stop what they’re doing to mow the lawns or avoid doing fun things just because they have to weed the garden.
You can return the favour by making sure you limit the interruptions in your customer’s day, as well. Don’t block driveways or mow early in the morning or late in the evening. Avoid intruding on neighbouring properties and be mindful of hours that don’t work for your customers, such as during lunchtime or once the kids are home from school.
Reputation
When people start looking for a lawn mowing service near them, they want to choose the one with the best reputation. Is that going to be yours? When you consider all the previous points, you stand a good chance of being well respected in your community.
When you’re proud of what you do and committed to providing excellent service, consider setting up platforms for customers to leave testimonials and reviews. Social media and Google Reviews can be ideal ways to build your reputation in the digital space.
Time to Join a Lawn Mowing Franchise?
Now that you know what it takes to become a highly regarded lawn care service provider in your community, you can be on your way to being just that. It can be worth keeping this information in mind when the time comes to join a franchise business like Crewcut.