Why is Business Branding So Important?

Branding, livery, and marketing are not always easy to wrap your head around. You may know you want to get your business name out there, but doing it in the best way possible is not always straightforward when you don’t know what’s effective and what isn’t.

Many people who get involved in lawn care and buy a lawn mowing business can be so focused on providing superior customer service that they forget to even consider the benefits of spending time on their image. In particular, their vehicle branding.

If you’re about to ramp up your marketing efforts and put your NZ lawn care business in the public eye, take note of the following information.

Sign-Written Vehicles Stand Out

The average vehicle on the road doesn’t stand out, especially when it’s an everyday car with a standard paint scheme. However, as soon as you start adding graphics, words, and exciting colours, that all changes.

People take notice, both while they’re walking or driving past a parked vehicle and when they’re driving near one on the road. They read the words that are written on it, take notice of the colours, and might even make a mental note to find out more about what’s written on it, as well.

A Vehicle With Branding is Professional

Every lawn care business owner wants their customers to think they’re professional. If they’re seen as professional, customers can feel confident relying on them for lawn care tasks like lawn mowing, weed eating, tree trimming, and more.

While having an unbranded vehicle doesn’t mean you’re not professional, it can make some people believe that lawn care isn’t your primary business offering and that you’re possibly not an expert in the field.

Branded Vehicles Are Moving Billboards

You generally benefit from pre-established branding and marketing materials when you purchase a franchised business. There’s no need to worry about starting from scratch or having to build up a reputation. It’s already there for you to take advantage of.

By adding your business information to your vehicle, you’re essentially driving around in one giant billboard. People in need of your services can find out who you are, the services you offer, and how to get in touch.

Many lawn care service providers even find that while parked outside the property of a current customer, they’re able to benefit from the business of neighbouring properties. Before long, it’s possible to have several clients on a single street, cutting costs and bolstering your bottom line.

What to Include On Your Vehicle Signage

If the benefits above sound attractive, you may be ready to start looking at your business vehicle branding options. When you work with a franchise, all the recommended design elements are readily available for you to take advantage of. That way, you can ensure your business vehicle aligns with the company’s image for the sake of brand recognition.

However, if you’re starting from scratch, you may not know what you should include in your vehicle’s signwriting or wrap for maximum effect. We’ve included a few helpful pointers below.

Your Branding Colours

Over time and with enough exposure, we start associating particular colours with businesses. When we see purple, we associate it with Cadbury, and the big golden arches are undoubtedly McDonald’s.

Therefore, it’s crucial to include your branding colours to establish that brand awareness and recognition. Once again, when you align yourself with a franchise, the hard work has been done for you, but using your new branding colours on your vehicle can also put you on the right path to being noticed and recognised in your community.

Service Offerings

Every lawn care company is different. Some offer push mower services, while others provide both push mowing and ride-on lawn mowing. You may even come across lawn care companies that offer a complete range of services like garden tidy-ups, edging, tree trimming, and hedge pruning.

Including a list of services on your vehicle wrap may make it easier for customers to find what they’re looking for.

Contact Information

Most importantly, provide information on how a potential new customer can contact you. Contact information can be phone numbers, email addresses, websites, or even social media pages. The more avenues you offer, the more people you may be able to reach.

This information should be large, bold, and clear so that anyone – whether they’re walking, driving, or biking past, can see it visibly and take action if you have a service they could benefit from.

Take Care of Business Branding Today

If you’ve decided that a business in lawn care is something you’re interested in purchasing, looking at your branding requirements can be crucial. Don’t underestimate the importance of not only aligning yourself with a reputable company that offers well-established branding and marketing practices but ensuring you do everything in your power to make your vehicle and business stand out from the crowd.