New Strategies to Win Lawn Care Clients This New Year
The lawn care industry is competitive, with multiple companies fighting for market share in several towns and cities across the country. You might know you can provide a high-quality lawn care service that surpasses your competition, but being given the opportunity to prove it isn’t always easy.
If you’re struggling to obtain new clients, that might not be a problem for long. Here are some of the most effective strategies you might like to try for winning new lawn care clients in the new year.
Create a Website
More than five billion people use the internet, so it’s fair to say that people looking for lawn care services in your area are hopping onto their computers or mobile devices, searching for the right business to provide them. If you aren’t on the internet, you might not be considered.
Lawn care providers might be able to improve their chances of securing new customers by creating standout websites. Fortunately, when you align with franchises like Crewcut, you can field new client inquiries through an already well-established and optimised site.
Try Direct Mail
It’s easy to assume that the days of enjoying new business from flyers in the mailbox are long gone, but that’s not the case. Many people see a return on their investment of between 1-5%, which might equate to a significant number of new clients depending on the number of flyers you distribute.
Create a well-designed, high-quality flyer that includes all basic information about the services you offer, who you are, what your business is, and how people can contact you. You might even see the value in providing a one-off deal to encourage people to utilise your services sooner rather than later.
Provide High-Quality Services
Sometimes, the best way to win new lawn care clients is simply by being the best at what you do. People will sit up and take notice if your lawn mowing, hedge trimming, tree pruning, and edging skills are immaculate.
Word-of-mouth advertising remains one of the most effective forms of marketing, and if customers are satisfied with your offerings, they might be more likely to recommend you to their friends and family, helping you to build up your client base before long.
Join a Franchise
Starting a new lawn care business from scratch can be hard work. Not only do you have to create marketing materials and build brand recognition, but you also start with no clients and have to build your way up from there.
Joining a franchise can be advantageous in this respect. Some of the best lawn care franchises provide new franchisees with a base client list to start with, and you get to piggyback off the already well-established name and marketing materials.
What’s more, you have more than one option for how you join the franchise. You might buy a pre-existing franchise with a list of clients or buy a developing round with new customers in your preferred region.
Brand Your Vehicles
If you pulled up outside a client’s property in an ordinary vehicle and proceeded to mow their lawns, most people would think you were the homeowner tending to their own yard. However, if you turned up in a smartly branded vehicle with a business logo and contact information, they would immediately know you were a lawn care service provider.
Many lawn care service providers enjoy new business simply by parking on residential streets. If one property owner is having their lawns mowed, another might realise they, too, could benefit from your services and contact you before long.
Rely On Social Media
More than 89 percent of the New Zealand population uses social media, with a 9.6% increase between 2021 and 2022. While many people use the platforms to stay in touch with their family and friends, they also browse business pages and learn more about products and services. Be where the masses are, and you might win new lawn care clients.
Explore your options surrounding Facebook ads, and don’t be afraid to post information about your services on the community pages of areas you service. Sometimes, people have been considering hiring someone to help them with their lawns and gardens, but they don’t take the first step towards hiring someone until they see an ad for services. If you’re in the right place at the right time, you might be the person they hire.
Welcome New Clients Onboard Today
As challenging as it can be to build your client base, it’s not impossible if you’re willing to put in the effort. Join a supportive franchise, brush up on your marketing skills, and provide a standout service. It might then only be a matter of time until you have as many clients as you need to enjoy financial success.