How to Showcase Your Best Lawn Care Projects to Win More Clients
Some customers are happy to hire a lawn care service provider without seeing their previous work. They will often sign on the dotted line as long as the lawn care worker has the right tools for the job and a competitive price.
However, that’s not the case for all customers. Commercial clients and yard-proud homeowners want to be sure that the person they choose to look after their property is skilled, experienced, and professional. But how are you supposed to showcase your best lawn care projects to win more clients without taking them to see the properties you’ve worked on? You may like to take some of these approaches:
Create Portfolios
If you’re trying to obtain more high-value clients for lawn care tasks like lawn mowing, hedge trimming, and tree pruning, consider creating professional portfolios for these services. Get into the habit of taking before and after photos of current client work and write down important details about them.
Once you have all the information you need, you can arrange your work into a physical or digital portfolio. You can hand out physical portfolios to potential new customers and upload them to your website for potential customers who stumble across your website.
Create a Website
Speaking of websites, make sure you have one! As of 2022, only a little over half of New Zealand businesses have a website. Just 75% have an email address, and 53% have social media. If you’re not online with 94% of the New Zealand population, you risk not being able to show potential customers what you’re capable of!
Whether you already have a website or plan to create one, dedicate a page to your work. Share a gallery of images and include information about the tasks you completed and any challenges you had to overcome.
Use Social Media
Many lawn care customers follow lawn care providers on social media for helpful advice. However, there’s no reason why you can’t use your platform to showcase your best projects. You never know; a homeowner or business owner might see what you’re capable of and call you to help with their lawn care needs!
Keep your social media platforms active with before and after photos of your latest projects. Share information about what the customer requested and what you did. Don’t be afraid to blow your own trumpet in pursuit of those fresh new leads!
Collect Customer Testimonials
We Kiwis aren’t always good at saying positive things about ourselves. If you struggle to talk about the advantages of you and your business, let your customers do it for you! Collect customer testimonials that you can publish on your website, social media, ads, and within your portfolios.
Sometimes, customers can be unsure about hiring a new lawn care provider because they don’t know anyone using your services. If you have genuine customer reviews for them to read, they may feel more confident in their decision to give you a go!
Attend Local Events
Showcasing your best lawn care projects doesn’t only have to happen when someone has approached you, curious about your offerings. You can evoke interest in what you have to offer at local events.
Consider booking a stall at a local event and offering branded merchandise, leaflets, and brochures. You might even display some of your lawn care equipment to show customers what they can expect you to use when you provide lawn care services on their property.
Sometimes, being in front of potential customers before they even realise they need your services can be the motivation they need to act.
Don’t Forget About Marketing and Branding
While word of mouth is a powerful form of advertising, it’s not the only tool you have at your disposal. Put time and effort into marketing and branding, and you might reap the rewards.
Create a website and social media platforms, buy social media and Google ads, and invest time, effort, and money in SEO for paid and organic growth. Create and use consistent branding materials across all online and physical marketing avenues to help potential customers remember your name.
By building up a following and reputation, you may find that it’s much easier for potential customers to see your lawn care projects and want to utilise your talents for themselves. If you work for yourself and don’t have the time or skills to prioritise marketing, outsource this task to a marketing company. However, if you own a franchised lawn care business, you may enjoy plenty of head office support to set you up for success.
Start Winning More Clients
There’s no denying that winning new clients can be challenging, but it’s possible with effort. Start showing off your best lawn care projects using these tips above. It may only be a matter of time until you’ve expanded your client base and can take your business to new heights.