Lawn care marketing strategies that still work today
There is no single reason why people get involved in lawn care or start their own lawn care business. They might decide they’re tired of working for other people, or they desire flexibility with their working hours. Whatever the reason, the benefits are often immediately apparent.
You get to start and finish when you like, build up a customer base that works for you, and dabble in different lawn care services that suit your abilities and passions. It doesn’t get much better than that.
But one thing you may not have anticipated was having to know a little bit about marketing. Never fear, for it is not as challenging as it sounds.
Marketing is about ensuring your service is as desirable to your target market as possible. It’s about advertising in all the right places, knowing what works and what doesn’t, and making sure your lawn care service is front and centre.
If the time has come to work on lawn care marketing strategies in your business, then read on. Here are a few of the many things that could work for you.
Embracing social media
It might go against every fibre in your being, but an excellent lawn care marketing strategy is social media. By 2021, there will be over three billion people on platforms such as Facebook, Snapchat, and Instagram. Go where the people are, and you can reach a far wider audience than if you stuck with more traditional marketing methods alone.
Setting up a website
In this day and age, most people don’t thumb through the phonebook for the number of a lawn care service provider. Instead, they browse the internet, find one that works in their area and looks appealing, and get in touch via the website, email, or, often, as a last resort, phone.
Having a website can ensure that you are reaching your target market. There are plenty of content management system-style websites that allow you to build and edit the website yourself. You can also hire someone to create one for you. Once your website foundation is made, you can fill it with the information that people want to know.
Answer frequently asked questions such as:
How much does lawn mowing services cost?
What services does someone in lawn care offer?
What’s the average cost of gardening, lawn mowing, or hedge trimming?
The more information you can provide, the more likely you can appeal to those who are asking those exact questions.
Paper still works
The digital age may have considerably decreased the need for mail-outs and pamphlets, but this once-thriving advertising avenue is not dead in the water yet. In fact, for lawn care service providers, it’s an effective medium for getting your name out there.
Everyone checks their mailbox, and many people require lawn mowing, tree trimming, hedge pruning, and general section tidy-ups. All it takes is for your service and that need to combine, and you’ve now got a new customer on your books. Don’t underestimate the value of this marketing strategy.
Upselling
Someone contacts you to mow their lawns as a one-off. You go out there, do the job, and leave feeling satisfied that you earned your money’s worth. But did that customer have more needs than they knew about? Does it really just have to be a one-off?
Always head to a one-off job with the idea that it could be more than that. Take business cards with you, offer incentives to commit to ongoing lawn care services, and show them the value of your work. Upselling is one of the best lawn care marketing strategies to have up your sleeve.
When you start in lawn care, it’s paramount to be seen online. Remember to claim your Google Business listing so that you are easy for people to find and contact. By doing so, you are also actively encouraging people to leave reviews, which you can monitor and from which you can improve your services. Being online is about more than having a website and social media; it’s about engaging with your prospective purchasers and being seen online.
Branding pride
If you want people to trust you, take your lawn care business seriously, and see the value in your services, then take pride in your branding. Ensure your branding is professional, clean, and makes you look approachable. It also helps if you join a franchised lawn care business, as you can fit within the confines of the well-established branding guide. Everything from your uniform to your vehicle can benefit from a bit of branding pride.
Lawn care marketing strategies that work
People love greenery. They love having lawns, gardens, and towering trees that offer shade from the sweltering summer sun. But they also don’t have time to look after them. There will always be a need for lawn care services, but will they be yours? Focus on lawn care marketing strategies that work, and grow your customer base beyond what you may have ever imagined.