Deciding to build a business from the ground up or join an established brand is a hard decision to make. You might want to reap the rewards of making a name for yourself all on your own, but you’re concerned about how much time and effort goes into establishing your own branding and livery.

If you’re undecided on the best course of action, especially regarding a lawn care business, you’re in the right place. Here are just a few of the many benefits associated with joining an already well-established brand.

All the Marketing Materials Are In Place

Marketing materials can take a significant amount of time, effort, energy, resources, and money to put into place. Even if you have an idea of the type of logo you’d like to use for a lawn mowing business, you still have to think about fonts, colours, meaning, positioning, and so much more.

This can be on top of already trying to build up a client base and providing a wide range of services like tree trimming, lawn mowing, and gardening. It can be a lot to handle.

When you align yourself with a well-established brand, you do not need to worry about marketing materials. Joining a franchise can mean that you’re provided with everything you need to hit the ground running, including a logo, a branding guide, promotional options, and more.

Customers Already Know the Brand

Building brand recognition is one of the most complex parts of starting your own business. No one knows who you are and what you do, and it can take a significant amount of time for people to see your branding and immediately understand your offerings.

However, if you were to take on a franchise within an already established company, that’s an issue you’re unlikely to encounter. Other franchises within the company have already done all the leg work, which means you can immediately reap the rewards. All that’s left to do is carry on the company’s reputation by providing a high-quality service for all your valued clients.

It Attracts Clients

Business owners must work hard to attract clients, and they do so by offering incredible deals and standout service. While providing your customers with the service they deserve is crucial, you don’t have to start from nothing.

A well-established brand is already attracting clients, especially when there is more than one franchise. When you purchase a franchise and get your business up and running, you might notice that it’s immediately attracting clients. People know and trust the brand, and you reap the rewards.

Enjoy Brand Consistency

When branding isn’t your forte in the same way that lawn mowing and hedge pruning are, it’s hard to be consistent. You might think you can play around with logo colours and use different vehicle and uniform branding styles, but it doesn’t help with branding recognition.

While it doesn’t hurt to brush up on your marketing and branding knowledge, you can capitalise on what has already been implemented for other franchises within the company. Everything from marketing materials to vehicle branding and uniforms has already been pre-designed for your convenience.

Support With Marketing

When you’ve never had to worry about branding before, it’s only natural to be nervous about what lies ahead. You might know you want to make a name for yourself for all the right reasons, but how on earth do you do that?

Many of the best companies with franchise opportunities in lawn care in NZ offer marketing support. Alongside providing you with helpful resources, uniform branding, and vehicle livery, you can also enjoy training opportunities where needed.

Whether you need support setting up your Facebook page or want to learn how to remain current in the digital sphere, you can get the help you need from the company with which you hold a franchise.

You Can Receive Customer Leads

Many companies have franchises throughout the country, allowing customers from many regions to access high-quality lawn care services. However, many leads come directly through the head office instead of to individual franchises.

This means that even if you didn’t approach a customer directly or hand out marketing materials in your area, you might still receive leads. Some of the best lawn care franchise companies even provide you with a full list of regular clients so that you can immediately start making money. That’s unlikely to be the case if you were to create your own lawn care business from scratch. 

Are You Ready to Purchase a Franchise?

Lawn care is a worthwhile career option. You can work your own hours, enjoy being active, and spend plenty of time outdoors in nature. Now might be the right time to weigh up the pros and cons of franchise business opportunities and see if you’re ready to take the leap.